Why Use a REALTOR®?

The process of buying or selling a home is complicated and the rules and regulations that govern the industry change from time to time. Working with a REALTOR® lets you take advantage of the knowledge and expertise of a trained professional.

REALTORS® hold themselves to a higher standard of personal excellence, committing to life-long learning through continuing professional developemtn and field experience.

REALTORS® can work for the property buyer, the property seller or both, depending on what type of relationship the client wishes to enter into.

Advantages for Buyers

REALTORS® are effective negotiators, ensuring your best interests are represented

REALTORS® are up to date on the rules and regulations that govern real estate practice in Alberta

REALTORS® have access to market and sales statistics so you will know if a prospective property is fairly priced

REALTORS® have a wide network of contacts, allowing them to uncover leads on properties that may not yet be listed for sale

REALTORS® must adhere to a strict Code of Ethics and Standards of Business Practices, enforced by the local real estate board to which the REALTOR® belongs

REALTORS® must pass provincial exams and clear a criminal check before being licensed to practice in Alberta

Advantages for Sellers

REALTORS® are effective negotiators, acting in your interests and upon your instructions

REALTORS® are up to date on the rules and regulations that govern real estate practice in Alberta

REALTORS® know the marketplace and, with access to information on recent sales in your neighbourhood, can ensure your home is priced competitively

REALTORS® target potential buyers, marketing your property in locations that reflect the buyer profile

REALTORS® have access to a range of internet sites on which to list property, such as www.REALTOR.ca as well as other avenues to advertise your property, including local newspapers and real estate publications

REALTORS® have a wide network of contacts, including other REALTORS®, helping them to pinpoint potential buyers for your property

REALTORS® must pass provincial exams and clear a criminal check before being licensed to practice in Alberta

Professional Designations
Many REALTORS® have also achieved one or more professional designations or certifications to signify specialization in a particular area of business. Knowing more about some of these titles may help you choose the ideal REALTOR® for you,whether you are buying or selling a property.

Types of professional designations:

FRI – (Fellow of the Real Estate Institute)
A designation that recognizes a highly educated and experienced real estate professional with a wide range of industry knowledge and experience and a commitment to professional development and strong business ethics.
ABR® (Accredited Buyers Representative)
A designation that reflects a real estate professional’s focus on representing clients who are interested in buying real estate property and that recognizes those who have completed special education in buyer representation. 
SRS (Seller Representative Specialist)
A designation that reflects a real estate professional’s focus on representing clients who are interested in selling real estate property and  that recognizes those who have completed special education in seller representation. 
SRES® - (Seniors Real Estate Specialist)
A designation that reflects a real estate professional’s focus on representing buyers and sellers over the age of 55 and that recognizes those who have completed special education in this type of representation. 
e-PRO® - (Certified Internet Professional)
A designation that recognizes a real estate professional who has completed special education in the use of technology, such as the Internet and social media, in their real estate practice.
Contact Us
Alberta Real Estate Association 
WestMount Corporate Campus
300, 4954 Richard Road SW
Calgary, AB  T3E 6L1

Office Hours
Monday-Friday 8:30 am – 4:30 pm (MST)

Toll Free:    1-800-661-0231 
In Calgary: 
 1-403-228-6845  
(messages can be left after hours and will be returned the following business day) 
 
Fax:             1-403-229-4179 (Education)
                     or 
                     1-403-228-4360 (General)
 
E-mail:
communications@areahub.ca (general inquiries)
governmentrelations@areahub.ca (government relations/advocacy inquiries)
pd@areahub.ca (professional development inquiries)
forms@areahub.ca (forms content inquiries)